Yaccarino has pushed the ad industry for change on several fronts, including advocating for relying less heavily on Nielsen ratings for measurement, and introducing a digital platform called One Platform that makes it easier to buy ads across a variety of different media in an effort to better compete for ads against social media companies and traditional media companies. “She speaks CMO and she understands what marketers need," he added, referring to the role of chief marketing officer. “She’s a marketer’s leader,” said Mark DiMassimo, founder and creative chief of ad agency DiGo. That was after she held management positions at several media sales outlets. from 1996 to 2011, including executive vice president and chief operating officer. She oversaw all market strategy and advertising revenue, which totaled nearly $10 billion, for NBCUniversal’s entire portfolio of broadcast, cable and digital assets.īefore that, she held a variety of roles at Turner Broadcasting System Inc. There, her most recent title was chairman, advertising and client partnerships. She came to NBCUniversal in 2011, just as Comcast was completing its merger with NBC, and oversaw integrating the companies' ad sales platforms. Yaccarino, 60, has worked as an advertising executive for decades. He said Yaccarino's role will be focused mainly on running the company's business operations, leaving him to focus on product design and new technology. Musk announced Friday that he's hiring Linda Yaccarino to be the new CEO of San Francisco-based Twitter, which is now called X Corp. That was after she held management positions at several media sales outlets.NEW YORK – Elon Musk is welcoming a veteran ad executive to the helm of Twitter, the social media site the billionaire Tesla CEO has been running since he bought it last fall. She oversaw all market strategy and advertising revenue, which totaled nearly $10 billion, for NBCUniversal's entire portfolio of broadcast, cable and digital assets.īefore that, she held a variety of roles at Turner Broadcasting System Inc.
NEW YORK (AP) - Elon Musk is welcoming a veteran ad executive to the helm of Twitter, the social media site the billionaire Tesla CEO had been running since he bought it last fall.
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